Major Areas of Study at Tennessee Technology Center at Nashville

Tennessee Technology Centre at Nashville is one of the 26 technology centers established in the year 1963. The technology center excels in offering technical training programs in various fields.

Types of Degrees

The Tennessee Technology at Nashville is a public institute that has 2-year degree programs as its main offerings. In addition, the technology center also offers less-than-one -year and less-than-four-year degree programs. Here are the lists of courses offered by the technology, classified on the basis of their duration.

Less Than One Year

Skin Care Specialist: The course prepares the individuals to become licensed skin care specialists and estheticians.

Technician: Various courses help the individuals to become technicians in aircraft power plant technology, auto body collision and repair technology, automotive mechanics technology, dental laboratory technology and drafting and design technology.

Other Courses: Other less-than-one-year degree programs available at the technology center are:

  • Business office automation technology
  • Child care and support services management
  • Medical laboratory science
  • Cosmetology
  • Electrical and electronics equipment installation and repair
  • Vocational nurse training
  • Machine shop technology
  • Management information systems
  • Welding technology

Less Than Two Year

Various less than two year degree programs at the technology center are:

  • Child care and support services management: It prepares the individuals for provision and management of child care services.
  • Cosmetology: It prepares the individuals to become licensed cosmetologists.
  • Dental laboratory technology: It prepares the individuals to become experts in dental anatomy and other dental procedures.
  • Electrical and power transmission installation: The course prepares the individuals to become expert in installation of residential and commercial electrical systems.
  • Vocational nurse training: The program helps to impart skills of a nursing assistant in the individual.
  • Pharmacy technician: The program imparts skills related to preparation of medications and provision of assistance to patients.

Less Than Four Year

Some of the main degree courses at the Tennessee Technology Center at Nashville with duration less than four years include:

  • Aircraft power plant technology
  • Auto collision and repair technology
  • Drafting and design technology
  • Refrigeration and air conditioning maintenance technology
  • Management information systems

The students interested in one of the courses at the Tennessee Technology Center at Nashville can also learn about the admission procedure and student aid offered by the center using an online college directory.

Automotive Advertising Agencies Must Use Yesterday’s Knowledge & Tomorrow’s Technology to Survive

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.

Automotive Repair Training Correspondence Course

Automotive Advertising Agencies Prefer Marketing Platforms Vs Individual Vendor Applications

In today’s struggling economy and consolidating auto industry consumers, auto dealers and their automotive advertising agencies are demanding more for less. Consumers want to spend less time and money shopping for a vehicle and auto dealers have directed their automotive advertising agencies to deliver more reach, frequency, impressions — and of course vehicles — for less money with less effort since auto dealer’s staff’s have been reduced along with their advertising budgets.

The first wave of solutions that satisfied consumers and auto dealers alike came with the growth of technology driven marketing applications that replicated proven real world selling processes to accommodate established consumer preferences. The Internet provided the efficient media required to effectively deliver the marketing message to a qualified consumer in a cost effective and scalable manner and several automotive advertising vendors developed applications that made the message more relevant and transparent for the consumer.

A prime example of how the virtual world was built on the real world was in the explosive growth of video in online automotive advertising. A generation of consumers that grew up with television quickly gravitated to video on the World Wide Web. The search engines adjusted their algorithms to accommodate them by weighting video over copy or pictures in their search results. SiSTeR Technologies pioneered the automated Video Walk A-Round industry in 2006 before the search engines and auto dealers recognized the preference by consumers for video when surfing the web to purchase a new or pre-owned vehicle. As a result, SiSTeR Technologies has earned a reputation as a dedicated, innovative and progressive provider of video for the auto industry. SiSTeR produces comprehensive video analytical reports and has demonstrated that auto dealers using its video applications enjoy increased conversion rates, more calls and lead submission exceeding 70%.

SiSTeR uses proprietary technology that creates an individual Video Walk A-Round for every vehicle in the dealers’ inventory using existing pictures, data and text. The production process is fully automated without placing any burden on the dealer. One of the most valued and unique features of their process is that every vehicle is described using a real human voice and the music and style of presentation are customized to fit the vehicle’s category.

Potential car buyers are served by the video clips presented through SiSTer’s proprietary 3DF player that is integrated with most web site providers and all of the major industry portals. Thanks to their 3DF technology, SiSTeR provides the auto dealer with valuable information to quantify their R.O.I. including vehicle comparisons and user behavior when they interact with the video.

Of equal importance to the auto dealer is the fact that the video clips are also uploaded to You Tube and indexed by Google. SiSTeR pioneered the video search engine in early 2008 as the first video provider for the automotive industry that integrated with You Tube. Today, vSEO has become an industry standard and SiSTeR was strategically positioned to take advantage by being the first to expand their application into a comprehensive platform that includes their professionally produced videos as well as a variety of complimentary products and services.

According to Israel Alpert, the C.E.O. of SiSTeR Technologies — Many providers are trying to follow but none of them has the depth of expertise and experience that is required to achieve top position on Google’s search result. We just introduced VidBrid — a revolutionary technology that merges the vehicle presentation and the dealers’ branding with full motion video inserts that are perfectly synchronized with the voice over. Our productions are not just boring picture stitching or infomercials that turn the audience away. Our VidBrid technology not only captures the user’s attention but it allows the dealer and the service provider to customize the production to fit every vehicle and style as well as to include the dealers’ messaging, services and special offerings within the video production. Differentiation is the key to successful marketing and SiSTeR has taken that wisdom to the next level. Auto dealers are no longer limited to the same cookie-cutter, one production fits all video to market their vehicles and their auto dealerships.

The true leverage of extending automotive advertising applications into platforms is realized when specialized platforms — such as SiSTeR Technologies Video Platform — merge with non-competing applications and/or platforms to enhance the solutions provided by both. SiSTeR has developed a national network of distinguished resellers, service providers and promoters that already have established platforms and/or applications. Their common goal is to expand their services to their auto dealer clients while improving the online shopping experience for consumers. Their expanding group of respected channel partners can point to direct engagement with large dealer groups. It has already earned them a pilot program with a major OEM which should be announced to the public at the 2010 NADA Convention scheduled in Orlando, February 13th though February 15th, 2010. With a combined network of over 600 sales people in the field supported by their philosophy and focus to stay on the cutting edge of video production and marketing to the auto industry they are recognized by many of their auto dealer clients as an innovative vendor partner who is extremely attentive to the auto dealer’s needs.

ecarlist is an automotive advertising vendor with a variety of applications that comprise a marketing platform of their own. ecarlist recognized the proprietary nature of SiSTeR’s video platform and they recently became their latest channel partner. Their new reseller relationship with SiSTeR Technologies will enhance both platforms and provide added value to their shared customers. ecarlist provides a comprehensive inventory management application and appraisal tool tied to internet sourced market data as well as web site designs and support services which will benefit by their integration of SiSTeR’s video platform.

I interviewed Len Critcher, the President of ecarlist, on my blog talk radio show, Automotive Advertising Experts, that aired on November 14th 2008. The new relationship between ecarlist and SiSTeR Technologies developed after the two companies recognized the value of combining their applications to better serve their auto dealer clients.

Len Critcher is a dealer principal of eCarLink.com, a leading Internet dealership and CEO of ecarlist.com, a dealership software company in Dallas, TX. For five years, eCarLink.com has consistently sold over 1,000 vehicles per year exclusively through online marketing.

Critcher has been profiled in Forbes Magazine, CBS News, American Way, and the Dallas Business Journal for his work. He is often asked to consult dealerships on best practices in selling/marketing online. Critcher’s dealership is currently ranked #8 nationally of ‘pre-owned retailers’ by Auto Dealer Monthly.

ecarlist serves +/- 500 auto dealerships, including the largest Chevy dealership and the largest pre-owned Lexus dealership in the nation. They have been marketing their product for less than 2 years but they have recently expanded their offerings to include the following features and benefits;

Inventory Listing Management

ecarlist provides more than just inventory management capabilities. They are one of the most powerful listing tools available. ecarlist provides multiple ways to input inventory including feeds from a 3rd-party dealer service vendor, integration with an auto dealer’s legacy DMS, or vehicles can be entered manually making the process as painless and intuitive as possible.

Powered by Chrome Systems, one of the most powerful and accurate VIN decoders available, after the initial decode all auto dealers are required to input in most cases is the price, mileage and description (if desired). Their VIN decode even provides available OEM colors and options for that particular make and model. Total and seamless integration with both CARFAX and AutoCheck allow the option to choose the source of a vehicle’s history report, and ecarlist is one of the first platforms to provide a quick-view CARFAX Highlights summary directly from the vehicle’s inventory page. No more wasting time opening and reviewing CARFAX reports!

ecarlist’s description builder develops a seemingly-customized description about a vehicle without spending all of the extra time. Simply choose the categories to describe, click the check box by the respective description and finalize the arrangement of the descriptions. One of the things that make their description builder unique is the ability to save custom phrases and paragraphs-no more opening up word documents to copy/paste favorite openings or paragraphs. Simply type them once, save them to the ecarlist description builder and access them for all future listings. Their description builder will even update the year, make, model, price and mileage automatically into customized paragraphs, which will save even more time!

Auto Dealers can preview their ad and send their inventory to all of the major sites using some of the most recognizable and acclaimed templates available with just one click. If an auto dealer prefers a unique, or more customized template, or they feel that there are some better web sites that they would like to use to advertise their inventory, ecarlist will help them achieve what will work best for their dealership.

With ecarlist’s integrated, multi-site lead management system, auto dealers can view and reply to leads from many of the most popular marketing mediums directly from their ecarlist account. Auto dealers can choose to view leads based on date received or by vehicle. Even monitor all email communications in thread based formatting.

Email Lead Management

Their included E-mail Lead Management system also allows auto dealers to respond to customer questions, accept/reject/counter eBay Best Offers, and avoid unwanted spam e-mails, which will ensure that auto dealers only receive e-mails that pertain to their business.

Market Price Analysis

The days of only monitoring a competing dealer’s specials down the street are over. The dealership of today must understand the National marketplace and must buy/price their inventory accordingly. There is an old saying, profit is made on the buy, not the sale. With ecarlist’s integrated Market Analysis system — dealerships are better equipped during the buying stage as well as the marketing and pricing stages. Auto dealers can use ecarlist to assess trade values looking at many forms of data including Black Book and eBay Motors Market Data. Auto dealers can compare inventory with ‘real-time’ VIN matched vehicles selling online and see exactly what competitors are asking.

A new feature to be added to ecarlist in the near future is their Classified Market Analysis including Auto Trader and Cars.com. Also, improved inventory monitoring and inventory price alerts.

Free Inventory Export to Multiple Sites

From eBay Motors and AutoTrader, to Cars.com and Edmunds, auto dealers can list their vehicles to all of the most popular online advertising platforms with just one click.

Free Window Sticker Creator

Auto Dealers can access customized window stickers and buyer’s guides, on demand, with their Window Sticker Creator. No more waiting for 3rd-party providers to put stickers on inventory, no more waiting for graphics companies to deliver stickers a week after they are ordered and no more paying someone else for something that auto dealers can do themselves for ΒΌ of the cost; simply click and print.

eBay LOCAL Integration

ecarlist is one of only a handful of eBay Motors Preferred Service Providers out of the 30,000+ vendors that eBay works with.

Free Craigslist Integration

Auto dealers can easily send all their inventory to one of the world’s largest free, online marketplaces. With more than 7 billion page views per month and an opportunity to selectively market vehicles in most of the country’s largest metropolitan areas for free, Craigslist is something auto dealers will definitely take advantage of. A full color ad, branded with dealership banners will ensure that vehicles get the attention they need from potential buyers.

AutoTrader Tag Line

The eCarList AutoTrader Tag Line, provides the ability to precede each ad with a customer, sales-person specific greeting, that should increase the likelihood that a potential customer knows who to ask for to eliminate confusion on the showroom floor.

Integrated Lease Quoting System

Auto Dealers can populate their ads with auto-generated lease quotes using generic, make-specific or franchise-specific lease criteria (money factors, residuals, terms, etc.). No more manually entering terms on the back-end, no more guessing what the lease payment might be-ecarlist does the work for the auto dealer.

DMS, CRM or Other 3rd-Party Integration

Duplicate entry, switching back-and-forth between various web pages, reconciling an auto dealer’s inventory and corresponding leads all take up valuable time that should be better spent selling vehicles and making money. That is why ecarlist works so diligently to provide integrations with all of the necessary sources that auto dealers utilize on a daily basis. However, ecarlist goes one step further by ensuring the data from/to these sources are seamlessly integrated into the auto dealer’s account, so the dealer can manage and access everything they need from ecarlist without compromising functionality or accuracy.

Manheim’s Online Vehicle Exchange (OVE) Integration

Lower transaction costs, guaranteed payment, exposure to a national audience of buying dealers…if an auto dealer wholesales any of their inventory, OVE is a necessity. ecarlist is proud to be one of the first 3rd-party partners of OVE by providing their auto dealers the ability to list and manage their vehicles directly to this new auction marketplace. All auto dealer clients need to get started is an eCarList account and their Manheim user-name and password.

24-Hour Technical Support

At ecarlist, customer support is paramount. From their technical support and sales representatives, to their executive officers, their goal is that virtually anyone and everyone on their team is accessible when their dealer clients need them most.

Customized “Framing” Upon Request

Framing is a great way to make ads stand out, establish an online image and preserve dealership-specific branding. Additionally, framing decreases the likelihood that a dealership’s ‘likeness’ or vehicle photos will be used in a fraudulent manner by making it difficult for individuals to steal photos without spending a prohibitive amount of time editing them for use as their own.

VIN Explosion Back-up

Although, ecarlist took great care when researching and partnering with the most robust and accurate VIN decode company available, no VIN decoder has 100% success decoding VIN’s. That is why ecarlist is the first, and to their knowledge, only company around that cares enough about their auto dealer client’s time and the accuracy of their listings to employ a back-up VIN decode system. In the event an auto dealer’s initial VIN decode fails, eCarList wil automatically generate a VIN decode request with their back-up VIN decode partner, VinPOWER.

The diverse and robust series of integrated applications that make up the ecarlist marketing platform provide a variety of solutions for the auto dealer clients of SiSTeR Technologies that SISTeR does not have the skills or resources to replicate. Similarly, ecarlist determined that the specialized skill sets of the SiSTeR development team and the extensive video platform that they have matured in the market represented a sufficient barrier to entry to deter ecarlist from trying to replicate their video solutions. The resulting integration of the complimentary applications/ platforms of the two automotive advertising vendors are a prime example of why automotive advertising agencies are turning to technology driven marketing platforms vs. individual applications to get more for less.